About this Project
So Fetch is a clothing app for users who would like to buy and sell clothing items that are specifically vintage. They should be able to have a shop catered to their vintage style, where they can connect over their mutual love for timeless fashion. My goal was to design an app where they can do just that!
My Role
Research, problem Solving, Ideation, Wire Framing, Visual Branding, UX/UI Designer.
Tools
Adobe XD, Illustrator, & Photoshop
Problem
Before getting started I did research in other similar apps and found it hard to find exclusively Vintage styled clothing. There are no clothing apps that are catered to the vintage style. Users are left to platforms, like Offer Up or Let Go, but they don't always guarantee quality and personability.
Who
This app needed to cater to the proper demographic so I applied User Centric design by researching and conducting a round of surveys with potential users to develop a User Persona. This propelled my work moving forward to stay in line with the end user.With all that being said.
Melissa Stanford
About
Melissa is a fun, free spirited girl with a passion. She is the go-to when it comes to any advice for fashion with her friends. She not only loves expressing herself through clothing but also finds joy in helping others do the same. She also enjoys doing photography in her.
Age 25
Job Works at record store and blogs part-time for a magazine
Status In a Relationship
Location Los Angeles, CA
Interests Fashion, Photography, Pleats, & Traveling
Pain Points
Doesn't always have access to purely vintage clothing lines
has a lot of extra clothes that she finds valuable
Extremely picky of what she wears
Goals
She would like to sell her clothes and one day open her own boutique
Would like to the clothes she buys
Needs
Looking for a tool where she can buy and sell vintage clothing
Original Sketches
Now that I had my user persona in place I knew I had to start thinking through ways that would help her needs and address her pain points, like the fact that she would like to begin selling clothing items of her own. I started thinking of layouts for each screen that could be most intuitive in this objective. You’ll see the areas I circled below, I believe these steps will be most important when solving this issue:
Create Profile, to set up a personal account where they can begin favoriting items and buying clothes.
Create Shop, where they can start selling vintage clothing items of their own.
Seller’s Profile, to see all the items they’ve listed and can add an item if they want.
Bottom Navigation bar for navigating to key features in the app quickly.
Leave a Review section so they can see the quality of the seller or get feedback on their profile.
Sitemap
I needed to then clearly map the way as to how the user can navigate through the app and obtain their objectives, so I created the user flow. The objective was to have them make a profile and open a shop within their profile. Then once they do they can start adding items in their shop.
Bringing the App to Life
Now that that roadmap had been set it was time ‘Paint’ the app! For me, this was by far the most fun part of the process. I started with my mood board. I figured this app would be Bright, Vintage, and Vivacious. From colors, photos, and fonts, I made sure they fit this specific mood just right.
Final Screen Designs
Problem solved! It all finally came together to bring to life a vintage clothing app where users can buy or sell items, and be confident in who they’re buying from by reading up on reviews or leaving one themselves. I learned so much throughout this process and am very happy with the results. It was difficult at first thinking of all the various elements and patterns that need to be used in a clothing app, but am grateful how it all came together.
